Why Next.js Is Great for SEO
Next.js provides Server-Side Rendering (SSR) and Static Site Generation (SSG), ensuring content is always available to search engines. The App Router delivers an even more powerful metadata API.
Metadata API
With App Router, you export a metadata object or a generateMetadata function from each page. Next.js automatically renders them as HTML head tags.
JSON-LD Structured Data
Structured data helps Google understand page content. Use JSON-LD scripts in Server Components to add schema.org markup for articles, breadcrumbs, and website information.
Dynamic OG Images
Use next/og (ImageResponse) to generate dynamic OG images. Each article gets its own OG image with title, author, and category - improving CTR on social media.
Sitemap and Robots.txt
Export a sitemap function from app/sitemap.ts to automatically include all public pages and blog posts. Configure robots.txt allow/disallow rules as needed.
